Are Video brochures still relevant?
The video brochure is a bit like paging. Or the fax machine. Still useful for certain conditions and in certain environments but not optimal. So, where are they still being used and distributed?
The video brochure is a bit like paging. Or the fax machine. Still useful for certain conditions and in certain environments but not optimal. So, where are they still being used and distributed?
Using video for marketing seems to be daunting because of the costs involved. And a workflow that has not been established within the company – either for producing videos or integrating it into the marketing and sales process. But there’s no doubt that video can make a big difference
Merchandising is given a small percentage of attention in the overall advertising and communication strategy. Even though it brings potential customers face to face with brands in an environment where the sale can happen immediately
Writing a brief for each piece of work commissioned is normally a form-filling exercise. While that is easiest to follow, we need to understand that it has to keep the prospect’s interest in mind, if it has to make an impression on them Getting effective creative work is not simple. The agency handling it has to understand the rhythms of your business and you have to provide insights about your customers and how they react and respond. The best client-agency relationships are built on collaboration, not judgement Product placement in a medieval series? Seems like someone had their imagination working overtime. It may not have been planned but the effect worked wonders A little more thought into how you can interact with visitors at an event will go much further than mere handouts. Yes, exhibitions and events can be chaotic but you have to think through the chaos Ever since 25 and 30 GB became the norm for business email, businesses continue to pay the price. Even while the per GB cost for providers has dropped with every passing year, users still end up paying more when they cross the allocated storage limits. When you send business email, you need to signal commitment as well as authenticity. It’s tempting to get an email address from the same company that provides your domain hosting. Don’t. The problem is that each mailbox has a low limit – 2, 5 or 10 GB. And in today’s image and video rich world, those limits are quickly reached. You end up having to pay more and more …
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