Venu Gopal Nair

CEO at Ideascape Communications, a branding and advertising agency based in Chennai, India

Video Marketing? Don’t stop with Fiverr

Using video for marketing seems to be daunting because of the costs involved. And a workflow that has not been established within the company – either for producing videos or integrating it into the marketing and sales process. But there’s no doubt that video can make a big difference

How to write a creative brief for a brochure

Writing a brief for each piece of work commissioned is normally a form-filling exercise. While that is easiest to follow, we need to understand that it has to keep the prospect’s interest in mind, if it has to make an impression on them

Supercharge your creative brief

Getting effective creative work is not simple. The agency handling it has to understand the rhythms of your business and you have to provide insights about your customers and how they react and respond. The best client-agency relationships are built on collaboration, not judgement

Limited Email storage?

Ever since 25 and 30 GB became the norm for business email, businesses continue to pay the price. Even while the per GB cost for providers has dropped with every passing year, users still end up paying more when they cross the allocated storage limits.

Why get a business email address?

When you send business email, you need to signal commitment as well as authenticity.
And you let yourself down badly if you make the first approach with an email address that you use for your personal correspondence to friends, family and associates