Brand identity is fluid
It constantly evolves and changes Building a connect with customers takes time We work with you to create long term value
With the internet, brand building stopped being a monologue and became a dialogue. It changed the equations between brands and consumers forever. The power of ideas is the only constant. And the fact that consumers cannot be taken for granted. Authenticity works.
Trust needs to be earned and renewed multiple times. The questions we ask ourselves every day are: Do you have to be interesting all the time? Can you go off character once in a while? How do you maintain authenticity when there isn’t an all-encompassing definition?
The answers we know: Stay true to your promises. Don’t be self-centered. Explore what you can become. Failing is forgivable as long as it is not intentional. Know-alls are turn offs
Venu Gopal Nair
Over 30 years building brands. Curious. Visual storyteller. Words are friends.
Creative expressionist. Author. Mother. Party organiser. Fitness enthusiast.
Speaks through colours and designs. Obsessive about mobile phones. Tech explorer.
Biotechnologist. Major in client relationships. Practices yoga and healing through naturopathy.
Here are some of the clients we’ve worked with and the campaigns we’ve done. They include work across media, both traditional and digital. The work we do is dictated by client objectives, the way markets evolve and what customers respond to