It’s the hard way to build a business – the infrastructure layer. The long gestation periods, the massive capital investments and an ability to persevere are essential.Read more
When a customer wants to give you money, take it!
There is no such thing as an online only or an offline only business. Customers are looking for their interests to be served and happy to avail of services that make it easyRead more
A philosophy grad tries to build brand CRED
How does a brand build credibility for its offering? What is the ‘magic sauce’ that keeps people coming back for more. A successful entrepreneur tries a repeat of the formula that workedRead more
The Bazaar for Indian images
The stock photography market makes it easy for advertisers to get the image they need at far lower prices that a couple of decades ago. And in India, one brand moved swiftly to dominateRead more
Daily Hunt – Defining the news landscape in India
It may look like a news app in multiple Indian languages but it has huge ambitions for the consumption of regional language content in India. And how it executes in future will be crucial to its successRead more
India’s single malts – rocking on the rocks
The original cliche was about selling coal to New Castle. But there’s an emerging game in town. India now makes some of the finest single malt whiskies in the world – and that is a googly. Read more
Are comfort foods branding opportunities?
Are comfort foods easier to sell as brands? Do they tap into a rich nostalgic vein and help the brand succeed? What are the challenges marketers face in launching and establishing these brands?Read more
Bollywood Music Project and the fragile ego problem
How are event properties in India being created and marketed? What are the problems and opportunities for those looking to establish a foothold in this space?Read more
What’s the opposite of IKEA? Chumbak!
An Indian brand has a completely different aesthetic from the Scandinavian brand popular worldwide. Chumbak remains true to its roots and the designs it creates are vibrant and quirkyRead more
In India, Thomas Cook is alive and well
What happens when a global brand collapses but the same brand is alive and well in another country? In this case, India. This is a marketing manager’s worst nightmare. Read more