Blog

Shuttl – The bus service for car people

Finding the right business model to execute on is the first step on a long road for startups. What seems to be the perfect opportunity may just be a mirage. And the real opportunity will only appear after trial and errorRead more

Blog

India reinvents the digital newspaper

Newspapers haven’t really adapted as much as they have been forced into the digital era. Their existing models have been upended and they have had their brand identities dissolve into social media streams. But one newspaper is bucking the trendRead more

Blog

How Swiggy cuts through the clutter

Food delivery in India has many players but one of them has taken a big lead, both in terms of mindshare and market share. Swiggy also crested the wave in India just as the market was hotting upRead more

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The Industrialization of Advertising

A lot has changed in a couple of decades. The old media commission model still exists but digital spends are changing the landscape of advertising altogether. This is what advertising with a formula looks likeRead more

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Ferrari’s Instagram clash

It seemed like another image on an Instagram feed. But it had been carefully cropped for a brand aspiring to reach another level in the marketing journey. Charges and counter charges flewRead more