Blog

The library that brought great returns

Libraries were not seen as investment vehicles until Kwench, a company started out of Mumbai in 2008 targeted corporate clients to provide a wide range of books delivered straight to their desks at a low investmentRead more

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Can you get away with zero marketing?

Some markets are hidden in plain sight. Testing was seen as a necessity, not a business where money could be made. Finding the exact pain point and solving it provided a company with the fuel to grow for 8 years in a row.Read more

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Vokal is not a spelling mistake

There’s an urgency to cash in on India’s new market of internet users coming online. However, they want the interaction to be in their native languages and local idiomsRead more

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A Startup for 58% of India

In the heat and dust of India, there are several startups making an attempt to change the dynamics of market creation. They are wrestling against substantial odds but making progress.Read more