Chennai is a hot metropolis. In terms of the weather, that is. Otherwise, it is a straightjacketed, insular city that welcomes barely anyone. No offence, we are like that only. The weather moves to barely pleasant in November to Feb. The rest of the year, you deal with humongous humidity almost perennially at 90%. It’s …
The traditional album format for presenting an annual list has evolved. This year’s list ideas have given way to a format where an entire window of text headlines drops down to reveal the article below when a headline is clicked on. There are videos that depict practically each section, driving the notion that most people …
Why do agencies always get ideas at the last minute? Apparently, it is the only way that everything in the world gets done. The best ideas come when there is pressure to deliver. Othwerwise, agencies are in ‘thought’ rather than ‘action’ mode. We have tried to anticipate what our client needs and prime them for …
