Venu Gopal Nair

CEO at Ideascape Communications, a branding and advertising agency based in Chennai, India

Did you flinch?

Digital marketing has changed the brand-audience connect. When customers can play a part in the creation and the evolution of brands, they will. The old strategies need a reboot

Walmart’s India BOGO

In a few momentous years, India has built one of the most advanced real time payment systems in the world, integrating banks and financial institutions into a complex mix to enable digital payments at speed

The Hot Tea from Siliguri

In a category that is over 200 years old, how do you build a startup? Yes, distribution online is a possibility but how do you project luxury and a real experience to potential customers?