Indian brands using chatbots
Chatbots are a fairly recent development, the result of all the hype around machine learning and AI. But what is the picture on the ground? How are brands using chatbots to drive different aspects of their business?
Chatbots are a fairly recent development, the result of all the hype around machine learning and AI. But what is the picture on the ground? How are brands using chatbots to drive different aspects of their business?
Only a limited set of brands make it to the inner circle of a customer’s mind. The process is linked to several aspects of memories, events and relationships,and which brands have limited access to.
In the world of branding, Word Of Mouth has mythical status. It is routinely dropped in conversations and stories of how brands have established a large base with minimal spends are just that – stories!
The old paradigms of Unique Selling Proposition don’t apply to a whole range of products anymore. The reasons to launch a new brand have to be determined. And if you look hard enough, customers will tell you what they like through behavior and on social media, not surveys
Internal communication is a crucial part of creating and establishing company culture. The attention paid to it is sporadic and intermittent. That’s also because defining internal communication objectives and implementing them is a daunting task
Mary Meeker’s Internet Trends Report is eagerly awaited by every industry head as each of the developments has a bearing on how businesses are evolving in a highly networked society. In a sense, it is a moving chronicle of the times we live in and helps us to understand how the changes impact countries and society
At one time, it would have seemed impossible – having an online channel with only ads playing on it. But when you consider the rationale and the purpose for which it was created, it is a perfectly logical extension
Content needs distribution to reach the largest number of people at the lowest cost. And that’s what both Google and Facebook do. But they now find themselves in a difficult situation. The side-effects of ‘Free’ have come back to haunt the platforms with consequences that could not have been anticipated.
It seems almost trivial, the way advertising is seen as compared to literary prose. Literature is a higher calling, driven by deeper concepts and the other, by crass commercialism. How can one even be compared to the other, or discussed in the same breath?
Are vertical videos going to be the next wave in marketing? Looking at the way smartphones now dominate our lives, it seems perfectly natural to plan videos to be shot and made in the vertical format specifically for smartphone viewing.