Libraries were not seen as investment vehicles until Kwench, a company started out of Mumbai in 2008 targeted corporate clients to provide a wide range of books delivered straight to their desks at a low investment
Only a few companies venture into creating fresh markets because execution is complex and profitability depends on creating new processes – that’s where Ninjacart operates
Some markets are hidden in plain sight. Testing was seen as a necessity, not a business where money could be made. Finding the exact pain point and solving it provided a company with the fuel to grow for 8 years in a row.
There’s an urgency to cash in on India’s new market of internet users coming online. However, they want the interaction to be in their native languages and local idioms
In the heat and dust of India, there are several startups making an attempt to change the dynamics of market creation. They are wrestling against substantial odds but making progress.
When three guys got together in 2014 and wove a mesh for connecting the forces at play on the internet, the results would resonate across the internet – connecting diverse technologies and systems.
Most people would draw a blank when they hear the term RFP. Even though it is a trillion dollar process that companies have to plod through. Finding an easier way was the goldmine for RFPIO
What happens when two young guys try to take on some of the biggest names in the battery business? And deliver technology that promises to upend the energy market. It’s still early days…
Digital marketing has changed the brand-audience connect. When customers can play a part in the creation and the evolution of brands, they will. The old strategies need a reboot
Fruit juice. It can be made at home with a blender and a strainer. So, how do you persuade customers to pay up to 10 times the cost of the fruits and keep them coming back for more. You change what they perceive.
