Starbucks stars briefly in GOT
Product placement in a medieval series? Seems like someone had their imagination working overtime. It may not have been planned but the effect worked wonders
Blog
Customized Promotional Products
A little more thought into how you can interact with visitors at an event will go much further than mere handouts. Yes, exhibitions and events can be chaotic but you have to think through the chaos
Limited Email storage?
Ever since 25 and 30 GB became the norm for business email, businesses continue to pay the price. Even while the per GB cost for providers has dropped with every passing year, users still end up paying more when they cross the allocated storage limits.
Why get a business email address?
When you send business email, you need to signal commitment as well as authenticity.
And you let yourself down badly if you make the first approach with an email address that you use for your personal correspondence to friends, family and associates
Don’t get free email from your domain host
It’s tempting to get an email address from the same company that provides your domain hosting. Don’t. The problem is that each mailbox has a low limit – 2, 5 or 10 GB. And in today’s image and video rich world, those limits are quickly reached. You end up having to pay more and more …
Cheaper email
Isn’t that standard practice? The way the industry works? The option is to set up email with your friendly local provider because that is sure to be cheap. But again, the local provider may or may not have enough resources to devote to keep the service up and running all the time. Plus, if you …
Change the Agency Pitch
Is it time the format of selecting the agency to work with changed? It does not tackle the most essential component – building trust between client and agency, without which great communication cannot happen
Obama’s Election and The Syrian Civil War
President Obama’s election marked the first use of mining voter information and appealing to perfectly targeted sections to influence them through social media. Then, it got weaponised
Complain. Consume. Create.
The first two are easy – complain and consume. But the third, which is where the solutions are, is the most difficult. It’s easy to buy anything these days. A phone. A car. A television. Then complain about all the things that are wrong with it. But to create anything new requires extraordinary effort and …
Does your business have to be on social media?
One of the measures of social media relevance is the number of ‘likes’ you can get on the brand page. But like using megapixels to determine the clarity of an image, it’s probably the least effective metric of engagement. Imagine you were a speaker at a convention. And at the end of your talk, the …