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Notification overload

How many sounds or notifications do you have to deal with every day? Now let’s see. Every time a new email or text message lands on your mobile phone. Every time you start the car and turn on the headlights. When you don’t fasten your seatbelt. When you forget to switch off the headlights. When …

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Easy to read websites

Have you noticed how the Op-Ed section of the New York Times has a lot more spacing than some of the other sections like Technology? The experimentation is on as to whether larger type spaced generously keeps more people on the page.  The other recent innovation was ‘The Slider‘ at the New York Times. Every time you scroll …

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Innovating the obvious

How innovative can you get with a shoe box? Rectangular, a roll of tissues wrapping the shoe inside, bright external design, it’s all been done before. And yet, Puma decided to rethink the box. So this is a story not about the design of the shoes but the outer package. In the process, the company saved a …

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