Cloudflare is the service you didn’t know you needed until you understand what it does. Most small companies are glad to just have their websites up and running. They don’t worry about updates or about security because it’s either too expensive or time-consuming to implement. And then, when they are hit by spam or a trojan is installed without their knowledge leading to a blacklisting by search engines, they panic. Cloudlflare throws a protective envelope around your site. Keeping the spambots and the worthless traffic from hitting it. You don’t want your contact details to be harvested and be part of a spam network, right?
It also distributes your site across servers, ensuring it’s availability even if your web hosting provider is temporarily down. The basic service is free. And for most blogs and websites, it is more than enough. Started as a research project called Honey Pot by Matthew Prince and Lee Holloway in 2004, Cloudflare won the Harvard Business School Business Plan in 2009. But security, seen as the biggest benefit had another consequence – faster loading time for the websites that it protected (as much as 30% faster)
The prominent web hosting providers already have Cloudflare as part of their control panel. But even if they didn’t, you would be well-advised to install it and then forget all about it. If you get a web developer who knows his way around, it won’t take more than a few minutes to set up. Yes, this website is protected by Cloudflare. And I have to thank Emily Chang’s eHub, where I first got to know that a service like this existed.