Venu Gopal Nair

CEO at Ideascape Communications, a branding and advertising agency based in Chennai, India

The Bengal sari network

They walk around the city with a huge cloth bundle slung over their shoulders. It’s their mobile showroom.They live with their competitors in seedy hotels and carry a small diary that lists every single one of their customers. From their villages in West Bengal’s interiors, they make the difficult journey to the borders of Bangladesh …

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Design Teachers who inspire

Seth Godin pointed me to BA Magazine( Before & After) helmed by a quiet, introspective designer called John McWade. It concentrates on the nuances – something that evolves only after years of experience. In the primary years, most designers are too busy looking different, wanting to blaze a new trail, try out colours and typefaces that leap out …

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Sparrows at Hyderabad

Landing on a cold and foggy morning at Hyderabad airport, I was astonished to see some sprightly sparrows hopping and chirping about. They haven’t taken well to the urban spread. In apartment blocks, pigeons nest and liberally spray dung over parked cars, but sparrows are a rare sight. They don’t have the natural aggression of …

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Paunchy Mannequins

Driving past an upmarket marriage clothes store for men – Manyavar, I did a double take. I’ve seen mannequins in all kinds of shapes and poses, but this one had a slight paunch! It is obviously deliberate. The brand managers have seen that their customers are not sculpted gods and are out to make them …

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