It was the first line I heard from an eminent surgeon when he spoke on bariatric surgery(weight loss) to combat morbid obesity. It opened our eyes to some serious problems in handling the social side of the problem. Obese patients hated to come through the front door, for example. They wanted private entrances where they would not …
New models of advertising are being experimented with. And agencies will be happy they have a role to play. When Harley Davidson ended ties with their agency of record – Carmichael Lynch, an agency that jumped into the fray was Victor & Spoils with a ‘creative team’ of over 3900 from across the world. They offered $5000 to their captive …
Before going in for the film, I wondered how Danny Boyle would handle a single focal incident and stretch it over a full-length feature. There’s no other character, it’s a dark canyon in the middle of nowhere. Based on Aron Ralston’s horrific experience, it can be narrated in one short sentence – man explores canyon, gets trapped by a boulder, …
Last year, just before the new iPhone was launched, an Apple engineer carelessly left the new prototype in a bar. It was picked up by Gizmodo, one of the premier technology blogs and splashed as a scoop. Whether the act of leaving the prototype was intentional or not, it created a buzz that a normal campaign …
Watch these two new commercials from Volkswagen. One of them is a hip beetle cavorting through the undergrowth. The other is a young Darth Vader who scares no one. I see the hip beetle and smile. The other one makes me feel warm inside. The beetle has close to 70,000 views. Darth Vader has 635,000 views. No prizes for …
If anyone wanted to compete against the mineral water giants, here’s the ammunition. Just fill up any of these water bottles with filters from the nearest available tap and you get water that is 99.99% free of all dissolved contaminants, pollutants, heavy metals, microbial cysts, etc. In other words, mineral water – without the waste. …
What is the image that comes to mind when you read the word ‘bulb’? The icon for ideas, the bulbous round and transparent glass with a filament that lights up in the middle, right? So here’s a different take on the humble bulb. Goodbye Edison – nice brand name. Don’t waste time looking for the light source, …
The idea that simply asking people questions gets the right answers is open to debate. In surveys, people say things they don’t mean, do diametrically opposite things from what they say. So, is there an alternative? A company called Affinnova calls it evolutionary design. The research does not ask people what they prefer about a product. They …
Why is it that seeing the world through a camera looks different from what we see naturally? This article explains what the similarities and the differences are. It makes a distinction between subjective measurement (real eye) and absolute measurement (camera). But cameras allow us to distort and comment on a situation through nuances in the way a …
It may not be as famous as Colombian worldwide, but in Chennai, ‘filter’ coffee is the drink to have. The original is served in stainless steel cups, not in pretty ceramic. You still have places where a tumbler full of coffee is inverted inside a larger bowl. You carefully unpack the scalding hot liquid, let it flow …
