Have you noticed how the Op-Ed section of the New York Times has a lot more spacing than some of the other sections like Technology? The experimentation is on as to whether larger type spaced generously keeps more people on the page. The other recent innovation was ‘The Slider‘ at the New York Times. Every time you scroll …
Cloudflare is the service you didn’t know you needed until you understand what it does. Most small companies are glad to just have their websites up and running. They don’t worry about updates or about security because it’s either too expensive or time-consuming to implement. And then, when they are hit by spam or a trojan …
Stuck in a traffic jam, I realised that one side of the road was completely blocked. Across the divider, it was almost empty. Which got me thinking. Traffic flows one way in the morning. And the other in the evenings. Effectively, only one side of the road is being utilised at any point in time. …
With Facebook’s $50 billion valuation, the big word in online is social. But I find it hard to keep up with even a circle of 30-40 friends, people I have known for a really long time. On Facebook, Linked-in and Twitter, the game is to acquire friends, contacts and followers. For sure, the word friend is …
It’s the crutch a lot of managers use. When a brand is on the skids and losing market share, bring in a celebrity. A new brand needs instant recognition? If the money is available, bring in a celebrity. It worked during a time when celebrities were few in number – major actors and sports achievers. …
How innovative can you get with a shoe box? Rectangular, a roll of tissues wrapping the shoe inside, bright external design, it’s all been done before. And yet, Puma decided to rethink the box. So this is a story not about the design of the shoes but the outer package. In the process, the company saved a …
Costs are often the biggest obstacle to overcome in establishing a market. In India, 400 million people have no access to power. When we look at broadband penetration, on one hand, we can see the gaping hole of denial in a basic need on the other – electricity. Or the billion dollar opportunity. Four Indians saw the …
An article in the Wall Street Journal is evoking sharp responses – Why Chinese Mothers are Superior. The question is really one of the diametrically opposed views on parenting. Western parents will not criticize or condemn. They expect that their children will learn on their own at a pace they are comfortable with. Chinese mothers don’t …
In any function at a ‘star’ hotel, these are the norm. Plain rusted iron chairs are made to look ‘premium’ with a dress stitched specially for them. Usually white, with a small padding for the back and the seat, they are slipped over the chairs in a matter of minutes. Premium chairs are hard to …
Displaying a website on the mobile has always been tricky. The small form factor, the profusion of models and operating systems – Symbian, Android, Maemo, Bada, Java, Web OS and their ever-changing versions have developers scrambling to provide a streamlined experience for users – apart from tackling issues like click and touch interfaces. While Opera Mini is the preferred browser for mobiles, …
