Did you flinch?
Digital marketing has changed the brand-audience connect. When customers can play a part in the creation and the evolution of brands, they will. The old strategies need a reboot
social media
How Swiggy cuts through the clutter
Food delivery in India has many players but one of them has taken a big lead, both in terms of mindshare and market share. Swiggy also crested the wave in India just as the market was hotting up
Starbucks stars briefly in GOT
Product placement in a medieval series? Seems like someone had their imagination working overtime. It may not have been planned but the effect worked wonders
Obama’s Election and The Syrian Civil War
President Obama’s election marked the first use of mining voter information and appealing to perfectly targeted sections to influence them through social media. Then, it got weaponised
The internet in 60 seconds (in 2011)
In 2011, the internet was already a force to reckon with but if you look back at the statistics of what happens in a single minute, it pales in comparison to what it has grown into in 2019