Blog

Armchair Expertise

It’s the most widely available in the world. And completely useless, at least in solving the issues at hand. You see armchair experts everywhere. Lounging in street cafes holding animated conversations. Or consigned to a little square on your TV screen. Waiting patiently for nearly an hour to get two minutes and answer a question …

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Audi Vs. BMW

According to a feature in Wired, Audi is now the car of choice among young entrepreneurs and venture capitalists in Silicon Valley. It’s the mark of having arrived and reached a certain status among peers. The BMW, or the Beemer, is apparently no longer as ‘cool’ as it used to be. It’s become a victim of its …

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The Olympic Boo-Hoo

A couple of days ago, an anguished sports writer said what we all know – India is a one-sport nation. He moaned that we treat all our Olympian heroes who toil away unknown for nearly four years with such callousness, it undermines our ability as a nation to win more Olympic Golds. Which is true. With a …

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A Fast Life

We’re addicted to speed. We want cars that go faster with every new model launched. Automatic guns that discharge hundreds of bullets every second. There are drugs nicknamed ‘Speed’ because they provide an instant high – never mind the crash landing and the burn later. There’s even a new invention that allows you to inhale …

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Happily Ever After

Its the fairy tale ending – the bookend to the phrase ‘Once Upon a Time…’ that signifies the starting of a story. The beginning that promises interesting times ahead. One used to yearn to know what happened after ‘Happily Ever After’. Did all the complications in a character’s life end? Or were they simply not …

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Too much of a good thing

One of the things that advertisers and marketers frequently wrestle with are the offers and discounts to be given to customers. How much? How often? What are the ways to reward the most loyal customers better? How can it be done without diluting brand value? After hundreds of years of commerce, there’s still no black …

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