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Real Time Hype

Everything is real time today – news, search results, surveys, updates, tweets… All is here and now. We’re finally living where we always wanted to be – in the immediate present. We know what the world is up to, we’re keeping tabs on our work schedules as they happen, we know what our friends like and dislike …

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Twitter Cacophony

I follow 74 people on Twitter and that’s already too much to watch out for. I know there are Twitter lists on hundreds of topics and how they give you instant information. Well, if real wisdom and information were coming at you 24 hours a day, you wouldn’t be able to make any sense of it at …

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Domain Spotting

With nearly 235 million registered domains as of  2009, it’s  a feat finding names that are memorable for customers, satisfy the requirements of a business and are simple to promote. Practically every word in the English dictionary is now a domain. Spelling teachers must be groaning at the way gibberish gets to be the face of businesses.Squidoo. Blekko. Mahalo. Qoop. Zimbra. …

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Bitter Chocolate

It’s one of the most highly advertised product categories in the world. Chocolate addicts brag about their devotion. Innumerable recipes zealously guarded combine it with nuts, liqueur, and fruits to melt in the mouth with a palette of exotic flavours. Chocolatiers have their own product lines, much like the fashion lines from Milan.  Or it is added to European …

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Curd Rice Comfort

No buffet in Chennai is complete without curd rice. Chefs can be culinary masters of any art but they had better have this in their arsenal. At the end of a long row of kebabs, or continental delicacies or Schezwan delights, a large bowl of curd rice holds its own. If the restaurant does not …

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Tagging Telemarketers

The ‘Do not Disturb’ (DND) registry was the only refuge for people being solicited with offers for everything from home loans to credit cards to land investments. And even after registration, there were no guarantees that the calls would stop. Then, a stiff fine was proposed for violations. The newest solution looks promising – a landline number that …

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Scripting Stereotypes

In a feature film script, you work at character development and the story arc. The audience gets to see facets and shades over the course of the narration. In an advertising commercial script with characters, you are limited to stereotypes. The frugal parents. The underworld don. The nerdy loverboy. The dumb secretary. The jaywalker. The six pack hulk. …

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Facebook in 2015

It’s the ultimate irony. Names Database was the original social network with a 10-year lead. It now has a page on Facebook with all of three ‘likes’ with borrowed Wikipedia content! It took over Classmates, another site that started with the same avowed objective in 1995 – that’s now literally become a trip down memory lane with nostalgic content (Regret …

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