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How Special Are You?

In a great editorial piece, David Brooks reflects on how we have developed an exaggerated sense of self-importance. Case in point: Only 12 % of people in the 50s thought they were important. By the 90s, 80% believed they were. What a profound shift this is. We have gone from being realistic to narcissistic in the …

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Use and Throw

Every time a trend moves very far in one direction, a counterweight pushes in the other. When disposable becomes the rage, products that endure suddenly appear. When ‘new age’ becomes too extreme, retro returns. Consumers who can choose from the latest and the glitziest pine for a style that is not cutting edge but has …

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Unreal Reality Shows

Reality shows are anything but real, but in India, it is interesting to see how a western show is packaged to reflect Indian sensibilities. The US version of the reality show is crisp, businesslike and fast-paced. In India, we go the whole hog of tears, friends, and family. Melodrama is king. In American Idol, the …

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Self Obsession Advances

There’s a well-expressed view that photographing an event leads to a denial of the actual experience. When eager parents carry their handy cams and record their child’s moments on stage to capture it for posterity, they miss out on the feeling it generates. They obsess about the lighting, get irritated if their view is obstructed …

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Coconut Oil is back

There’s as much politics in edible oil as the oil we run our vehicles on. And while it has never incited a war, debates rage in research laboratories and in the markets. Coconut oil is much loved in Kerala. Extracted from the creamy white flesh of the coconut, its devotees swoon over the distinctive taste …

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