The internet in 60 seconds (in 2011)
In 2011, the internet was already a force to reckon with but if you look back at the statistics of what happens in a single minute, it pales in comparison to what it has grown into in 2019
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Cars and being single
Can cars ever go out of style? Looking at the glitzy car shows, the endless programs devoted to automobiles or the gushy reviews for new model launches, one would think that it’s all business as usual. Yet, there’s a very clear sense of dread at automotive companies – that a growing number of 18 to …
Making cool look stupid
How do you assault a brand image that is the very essence of cool? Where the brand only has to get an unfavourable review for its acolytes to jump to its defence and flame the reviewer. I am speaking of course of Apple. For decades now, it has stayed at the pinnacle of cool, scorning …
Which side do you part your hair?
Take this simple test. Keep a recent photograph of yourself in one hand while you take a look at your reflection in the mirror. There’s a difference and though it’s a very small one, the person in the mirror may be a little more appealing than the photograph in your hand. Or the other way …
Election Campaign or Product Launch
With each successive election campaign, the difference between selling a product and a President is getting a little blurrier. Democracy used to be about policies and ideologies. But it now looks like just another mega launch. Listen to what people want. Then craft the product to deliver. Sit back and count the money. Or in …
What exactly is the news?
We’ve seen it 24 hours a day on our TV screens for the past two decades. It slips under our door in the mornings. It is updated by the minute or the second in social media. When we say ‘news’ each of us has a certain image in our minds. But to a generation brought …
Do Opposites Attract? No!
It’s not about selecting partners alone. Even in work spaces, people tend to move toward relationships with co-workers from the same race and social background. It seems as if like begets like is a lot truer than the one about opposites
Should your advertising be memorable? Or persuasive?
Dumb question? After all, who tries to create boring advertising? Well, a lot of agencies try creating memorable advertising and end up with boring. Memorable is defined as what customers can remember. Something that will stay in the customer’s overloaded mind. The effort is to think of words and visuals that will ‘break through’ the …
Should your advertising be memorable? Or persuasive? Read More »
The funny thing about change
We change our clothes twice a day. We change more channels than we watch. We change our mind about what to order on the menu in a restaurant about 10 times in a minute. We change our hairstyle and we expect the whole world has noticed. Or is about to. We change the ring tones …
Creating Brands Vs. Phenomena
Coke is a brand. Justin Bieber is a phenomenon. Nike is a brand. Mystery Guitar Man is a phenomenon. Do you see a difference? It is a pretty big one. A brand is built deliberately over several years and a huge amount of thought and money is invested in every single aspect of its creation. …