Venu Gopal Nair

CEO at Ideascape Communications, a branding and advertising agency based in Chennai, India

Bitter Chocolate

It’s one of the most highly advertised product categories in the world. Chocolate addicts brag about their devotion. Innumerable recipes zealously guarded combine it with nuts, liqueur, and fruits to melt in the mouth with a palette of exotic flavours. Chocolatiers have their own product lines, much like the fashion lines from Milan.  Or it is added to European …

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Curd Rice Comfort

No buffet in Chennai is complete without curd rice. Chefs can be culinary masters of any art but they had better have this in their arsenal. At the end of a long row of kebabs, or continental delicacies or Schezwan delights, a large bowl of curd rice holds its own. If the restaurant does not …

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Tagging Telemarketers

The ‘Do not Disturb’ (DND) registry was the only refuge for people being solicited with offers for everything from home loans to credit cards to land investments. And even after registration, there were no guarantees that the calls would stop. Then, a stiff fine was proposed for violations. The newest solution looks promising – a landline number that …

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Scripting Stereotypes

In a feature film script, you work at character development and the story arc. The audience gets to see facets and shades over the course of the narration. In an advertising commercial script with characters, you are limited to stereotypes. The frugal parents. The underworld don. The nerdy loverboy. The dumb secretary. The jaywalker. The six pack hulk. …

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Facebook in 2015

It’s the ultimate irony. Names Database was the original social network with a 10-year lead. It now has a page on Facebook with all of three ‘likes’ with borrowed Wikipedia content! It took over Classmates, another site that started with the same avowed objective in 1995 – that’s now literally become a trip down memory lane with nostalgic content (Regret …

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Manipulative mannequins

They are clotheshorses in shopping windows – vehicles to depict the latest fashion styles and colours. Unlike scarecrows meant to drive away birds by simulating human presence, mannequins do just the opposite – they stop and attract shoppers. Do you even notice the expressions? Or whether they have well-sculpted, androgynous bodies?  They seem lost, gazing …

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The Singing Ladies

Katie Melua is originally from Georgia, lives in Surrey and sings about bicycles in Beijing. Her videos have unusual special effects and her voice sparkles over the instruments on the track. Natalie Imbruglia is Australian and her debut ‘Torn’, rose to platinum status when it was released in 1997. Alanis Morissette is Canadian American, visited India in an attempt at exploration and self-discovery, …

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Multiplying Multiplexes

Doesn’t it seem strange that the concept of multiplexes had to be sold to a reluctant management? The prevailing belief was that the market was already saturated with theatres. In the early 90s, Peter Guber, the CEO of Sony Pictures saw the opportunity to serve those who needed a larger spread of films to ‘consume emotionally’ during …

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Sometimes Behave so Strangely

I suggest you listen to this when you aren’t in the mood for instant gratification. Imagine climbing a mountain and coming across a wondrous landscape or walking into a host of fireflies. Absolutely breathtaking. The link that follows is one of those enlightening experiences – Musical Language from Radiolab. Arising out of a perfectly innocent string of …

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