Venu Gopal Nair

CEO at Ideascape Communications, a branding and advertising agency based in Chennai, India

What outrages you?

We are all irritated by different things. People take long detours in order to avoid stopping at a couple of traffic lights. Others cannot let anyone cut ahead of them in a line. Or bear to be left out of a particularly juicy bit of gossip. We have all felt the collective exasperation when a …

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Living to 150 years

Is immortality the paradise it is made out to be? David Murdock of Dole Foods is planning to live to 125. He’s currently a healthy 87 and a headache is one of the rarities in his life. He eats only fruits and vegetables; seafood, egg whites, beans and nuts. He completely avoids dairy products, red meat, and …

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Luscious Lipstick

Today’s young women have to thank a couple of actresses from back in the 1950s – Marilyn Monroe and Elizabeth Taylor. They made dark red lips fashionable at a time when it was still frowned upon in civil society. The history of lipstick goes back 5000 years but it is filled with stories of betrayal …

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The Face of Disaster

In a chilling series of photographs featured in the New York Times, the scale of the tsunami in Japan is brought to heartrending light. It shows what the affected areas were just a few months ago. And then it shows how the entire landscape just got wiped out in a few minutes. In one-half of the picture, …

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How Special Are You?

In a great editorial piece, David Brooks reflects on how we have developed an exaggerated sense of self-importance. Case in point: Only 12 % of people in the 50s thought they were important. By the 90s, 80% believed they were. What a profound shift this is. We have gone from being realistic to narcissistic in the …

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Use and Throw

Every time a trend moves very far in one direction, a counterweight pushes in the other. When disposable becomes the rage, products that endure suddenly appear. When ‘new age’ becomes too extreme, retro returns. Consumers who can choose from the latest and the glitziest pine for a style that is not cutting edge but has …

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Unreal Reality Shows

Reality shows are anything but real, but in India, it is interesting to see how a western show is packaged to reflect Indian sensibilities. The US version of the reality show is crisp, businesslike and fast-paced. In India, we go the whole hog of tears, friends, and family. Melodrama is king. In American Idol, the …

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