Venu Gopal Nair

CEO at Ideascape Communications, a branding and advertising agency based in Chennai, India

Kickstart your Dream

It would be great if someone paid for a creative project inspired by you, right? No matter how crazy, outlandish or trivial it seemed. Bullet casing cuff links and earrings, anyone? Or transform the iPod Nano into a multi-touch wristwatch. Or handmade bikinis. From music bands to photographers, people ask for support on their favourite …

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The Snowballing Story

Occupy Wall Street is gaining momentum. What started as a group of small disaffected people gathering to protest the bailout to the big banks and broking firms is slowly attracting attention. The phrase already gets over 20 million results on Google. It’s interesting how news evolves. From Sept 17th, there were a few stragglers holding …

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The 100 Percentile

In June this year, the Shri Ram College of Commerce in Delhi set 100% (for Science students who wanted to enter the Commerce stream) as the cut off marks for admission. It sparked a huge uproar with parents and ministers chiming in on how a good education was now beyond the pale of even the …

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Beautiful Excuses

It isn’t easy to say the right thing when the truth hurts. It’s not just politicians, we’re all guilty of stretching the truth into unrecognizable shapes, especially when there are layers involved

The Daily Celebrities

It’s hard to be interesting every day. But in today’s news-saturated world, the rules of the game have changed. If you aren’t making news, you are out. So Lady Gaga goes to the extent where she never repeats the same outfit – even at interviews held within hours of each other. Her handlers have to …

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The Leisure Economy

While we’re working our butts off and accumulating more stress than raindrops in a puddle, we seem to be indulging in prolific playtime as well. Work hard and play hard is the mantra that the world loves to live by. The annual market for tourist receipts for destinations in the world exceeded $900 billion in 2010. This year, …

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