Dogs aren’t very fond of baths. They have to be marched to the bathroom and held down by force so that they don’t end up stinking up the whole house. And the moment they finish, they shake themselves up so vigorously, it’s as if they can’t wait to be dry again. That’s exactly how Chennai …
Amazon has a lot of information about your buying habits. It knows your interests, the books and items you store on your wish lists so that it captures intent. If it can lock a larger percentage of your leisure time, its billion-dollar business will multiply several times over. The reviews of the new tablet from …
I remember an ad from the ‘Black Book’, the one that used to be the reference for all advertising agencies in the 80s and 90s before the internet made all stock searches a lot easier. A photographer had a shot of the Grand Canyon bathed in natural early morning and late evening light. The headline …
I’m hardly a cricket fanatic – or an expert for that matter. No deep insights on whether Dhoni should have persisted with spin in the 44th over instead of taking a chance with pace. None of those nirvana-soaked discussions on why the yorker is better than the over-pitched delivery. I’d quietly slink out of any …
In Modern Times, a film made in 1936 in the silent film era, Charlie Chaplin created an iconic image. The industrial worker on the assembly line with two spanners in his hand. Through the day, he did the mind-numbingly monotonous job of tightening bolts on the line that stretched to infinity. 75 years later, with …
That’s all the mental time you spend on the soap you use every day, isn’t it? You don’t spend hours decoding the promises in the shopping aisle. Take any other product purchase. How long do you linger over the powder? Or the detergent? Or even the shampoo? What is it that triggers purchase in the …
From earning Rs.6000 a month (roughly $120) as a computer operator in a government program, Sushil Kumar became a millionaire in just over an hour. The stage, of course, was the game show – Kaun Banega Crorepati. All he had to do was answer 13 questions. And with a combination of pluck, bravura, and insane risk taking, …
What did you think of when you first read the title? Possibly a heartless slave driver who keeps people late into the night and demands reviews at unearthly hours? Or the one who hates going home because the best ideas don’t keep regular hours? Actually, it’s a phrase used by the Editor in Chief of Entrepreneur magazine …
Five years ago, a desperately needed product was launched in Chennai – a water generator called Humidous. It works on the principle of absorbing the condensation from the atmosphere and delivers up to 26 litres of pristine water every day. Enough to meet all drinking and cooking needs of a small family. Chennai is a …
In the 70s and 80s, if you missed a good film at the movie theatre, you practically had no chance to see it again. Television was restricted to a few hours every day in the evening. The government radio station, All India Radio was full of presenters who liked to slow life down to a …
