Its the fairy tale ending – the bookend to the phrase ‘Once Upon a Time…’ that signifies the starting of a story. The beginning that promises interesting times ahead. One used to yearn to know what happened after ‘Happily Ever After’. Did all the complications in a character’s life end? Or were they simply not …
Freedom.com on the web is a communications company. Liberty.com is a mishmash of tea party sentiment. And equality.com is permanently corrupted by a data error. Surprising how some of the most powerful words in our lexicon have such trivial outposts on the internet. The Freedom website, for example, looks as if it has not been …
Look up the dictionary for tough words like ‘disambiguate’ (remove the ambiguity from) and the results seem meaningful. The definition works as long as you are clear on what ambiguity means. Now, look up the word ambiguity – doubtfulness or uncertainty of meaning or intention. Look up doubt and this is what you get – …
One of the things that advertisers and marketers frequently wrestle with are the offers and discounts to be given to customers. How much? How often? What are the ways to reward the most loyal customers better? How can it be done without diluting brand value? After hundreds of years of commerce, there’s still no black …
It was a highly anticipated show. India’s ‘Thinking Star’ Aamir Khan has used his persona to address the country’s problems. And the picture he paints in the first episode isn’t pretty. Female Foeticide has grown by leaps and bounds in the last couple of decades to a horrifying statistic – 30 million girls killed before they …
In 2011, the internet was already a force to reckon with but if you look back at the statistics of what happens in a single minute, it pales in comparison to what it has grown into in 2019
Can cars ever go out of style? Looking at the glitzy car shows, the endless programs devoted to automobiles or the gushy reviews for new model launches, one would think that it’s all business as usual. Yet, there’s a very clear sense of dread at automotive companies – that a growing number of 18 to …
How do you assault a brand image that is the very essence of cool? Where the brand only has to get an unfavourable review for its acolytes to jump to its defence and flame the reviewer. I am speaking of course of Apple. For decades now, it has stayed at the pinnacle of cool, scorning …
Take this simple test. Keep a recent photograph of yourself in one hand while you take a look at your reflection in the mirror. There’s a difference and though it’s a very small one, the person in the mirror may be a little more appealing than the photograph in your hand. Or the other way …
With each successive election campaign, the difference between selling a product and a President is getting a little blurrier. Democracy used to be about policies and ideologies. But it now looks like just another mega launch. Listen to what people want. Then craft the product to deliver. Sit back and count the money. Or in …
