I saw Tron because I remember how it had exploded on the computer graphics scene in the 80s. The motorcycles streaking along beams of light, hurtling past sharp corners and the world that was far removed from the real one was eye candy. I wish it had stayed that way. Tron Legacy picks a futile premise. …
Signage in India is chaotic, with competing signs trying to outdo the other in size, colours or simply by being the most garish one on the facade. There is nothing subtle about it
In the sixties, the only way to learn to cycle was to plead for time on the weekends or when it wasn’t being used. Even if we managed to clamber on to the seat, by wheeling the bike next to the closest available platform, there was no way our short legs could reach the pedals …
Chennai is a hot metropolis. In terms of the weather, that is. Otherwise, it is a straightjacketed, insular city that welcomes barely anyone. No offence, we are like that only. The weather moves to barely pleasant in November to Feb. The rest of the year, you deal with humongous humidity almost perennially at 90%. It’s …
The traditional album format for presenting an annual list has evolved. This year’s list ideas have given way to a format where an entire window of text headlines drops down to reveal the article below when a headline is clicked on. There are videos that depict practically each section, driving the notion that most people …
Why do agencies always get ideas at the last minute? Apparently, it is the only way that everything in the world gets done. The best ideas come when there is pressure to deliver. Othwerwise, agencies are in ‘thought’ rather than ‘action’ mode. We have tried to anticipate what our client needs and prime them for …
