A lot has changed in a couple of decades. The old media commission model still exists but digital spends are changing the landscape of advertising altogether. This is what advertising with a formula looks likeRead more
The ‘Good Old Days’ of Advertising
As compared to a few decades ago, the number of ads people see everyday is in the thousands. How do you make contact and an impression is what brands wrestle with every dayRead more
Ferrari’s Instagram clash
It seemed like another image on an Instagram feed. But it had been carefully cropped for a brand aspiring to reach another level in the marketing journey. Charges and counter charges flewRead more
Brands are your hanger-on friends
Brand relationships aren’t complicated like the ones between humans. Except for luxury products, they are low maintenance and you can slip in and out of them with ease. Read more
Talking Infographics
Infographics have the power to communicate concepts better than words can. They can be used to explain abstract concepts, simplify technical processes and break dense information into comprehensible piecesRead more
The launch of a new apple
Both fit into the palm of the hand. One of them is millions of years old while the other is of more recent vintage. What does it take to create a brand from what is seen as a commodity?Read more
Will Quibi be Queen bee?
Video content for the mobile is the hottest emerging area of growth. There is user-generated content and video which is being curated and produced. Quibi wants to be the leader of the pack by assembling a star studded line up of producers and creatorsRead more
Is Marketing Branding? Or the other way around?
Branding and Marketing are used interchangeably. Branding is about building recognition and connections, marketing explores ways and means to get it done across a range of media by defining customer segments and the outreach to themRead more
Indian brands using chatbots
Chatbots are a fairly recent development, the result of all the hype around machine learning and AI. But what is the picture on the ground? How are brands using chatbots to drive different aspects of their business?Read more
Are you working for Google? Or Facebook? You may be!
Content needs distribution to reach the largest number of people at the lowest cost. And that’s what both Google and Facebook do. But they now find themselves in a difficult situation. The side-effects of ‘Free’ have come back to haunt the platforms with consequences that could not have been anticipated.Read more
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