In a category that is over 200 years old, how do you build a startup? Yes, distribution online is a possibility but how do you project luxury and a real experience to potential customers?Read more
A 4000-year-old Indian sport hits prime time
A primal sport, Kabaddi has an intense following across India. It needs nothing more than some able-bodied young blood eager to show their prowess and skill in a rough and tumble gameRead more
Rewind. Playback. Payback.
Design does not have to look ahead all the time. Sometimes, there is merit in going back to capture the times and traditions of a generation that does not believe in changing completelyRead more
The ‘boring’ way to build a billion-dollar company
It’s the hard way to build a business – the infrastructure layer. The long gestation periods, the massive capital investments and an ability to persevere are essential.Read more
When a customer wants to give you money, take it!
There is no such thing as an online only or an offline only business. Customers are looking for their interests to be served and happy to avail of services that make it easyRead more
A philosophy grad tries to build brand CRED
How does a brand build credibility for its offering? What is the ‘magic sauce’ that keeps people coming back for more. A successful entrepreneur tries a repeat of the formula that workedRead more
The Bazaar for Indian images
The stock photography market makes it easy for advertisers to get the image they need at far lower prices that a couple of decades ago. And in India, one brand moved swiftly to dominateRead more
Daily Hunt – Defining the news landscape in India
It may look like a news app in multiple Indian languages but it has huge ambitions for the consumption of regional language content in India. And how it executes in future will be crucial to its successRead more
Are comfort foods branding opportunities?
Are comfort foods easier to sell as brands? Do they tap into a rich nostalgic vein and help the brand succeed? What are the challenges marketers face in launching and establishing these brands?Read more
Bollywood Music Project and the fragile ego problem
How are event properties in India being created and marketed? What are the problems and opportunities for those looking to establish a foothold in this space?Read more