Blog

A Startup for 58% of India

In the heat and dust of India, there are several startups making an attempt to change the dynamics of market creation. They are wrestling against substantial odds but making progress.Read more

Blog

Did you flinch?

Digital marketing has changed the brand-audience connect. When customers can play a part in the creation and the evolution of brands, they will. The old strategies need a rebootRead more

Blog

The Flipkart Mafia. Chapter 2.

A new set of entrepreneurs is redefining India’s virtual infrastructure. Enabling small businesses to transact and scale – a model very different from what the US and China have builtRead more

Blog

Walmart’s India BOGO

In a few momentous years, India has built one of the most advanced real time payment systems in the world, integrating banks and financial institutions into a complex mix to enable digital payments at speedRead more

Blog

The Hot Tea from Siliguri

In a category that is over 200 years old, how do you build a startup? Yes, distribution online is a possibility but how do you project luxury and a real experience to potential customers?Read more