luxury marketing | Ideascape Communications

28 Dec 2019

Cut. Peeled. Squeezed. Sliced. Pressed.

Fruit juice. It can be made at home with a blender and a strainer. So, how do you persuade customers to pay up to 10 times the cost of the fruits and keep them coming back for more. You change what they perceive.Read more

02 Nov 2019

Blog

A philosophy grad tries to build brand CRED

How does a brand build credibility for its offering? What is the ‘magic sauce’ that keeps people coming back for more. A successful entrepreneur tries a repeat of the formula that workedRead more

India’s engine for women entrepreneurs
A happy confluence - the rapid expansion of India's telecom network, the explosion of cheaply available data and the price drop of smartphones led to a startup that could redefine women's emancipation in IndiaRead more
The Indian intelligence behind UBER’s AI
One of the giants of the sharing economy, Uber has upended the local taxi business worldwide. Apart from the legislative battles, scaling the technology to keep pace with demand has been a daunting task.Read more
Something’s Tookitaki about this!
Starting out as an adtech player and pivoting to a fast-growing sector, Tookitaki has made big strides in regtech, making anti money laundering detection and transaction monitoring the coreRead more
What does a social network for doctors look like?
Several attempts have been made to create a network of doctors. But it took a doctor to understand what would bring practitioners from multiple disciplines on a common platform and become their go-to place for discussionsRead more
Glance – the camel in the apps marketplace
Glance is a slick new player in the content marketplace. But what differentiates it is the pathway it has chosen to get to users - the mobile lock screen. Making it an interesting new playerRead more
Serving billions of images every day
Image management is like accounting. Most people are not even aware of the complexities involved. Even if you were to explain, they don't get it. And that is kind of cool!Read more
The library that brought great returns
Libraries were not seen as investment vehicles until Kwench, a company started out of Mumbai in 2008 targeted corporate clients to provide a wide range of books delivered straight to their desks at a low investmentRead more
“The high from raising $100 million lasted 10 minutes”
Only a few companies venture into creating fresh markets because execution is complex and profitability depends on creating new processes - that's where Ninjacart operatesRead more
Can you get away with zero marketing?
Some markets are hidden in plain sight. Testing was seen as a necessity, not a business where money could be made. Finding the exact pain point and solving it provided a company with the fuel to grow for 8 years in a row.Read more
Vokal is not a spelling mistake
There's an urgency to cash in on India's new market of internet users coming online. However, they want the interaction to be in their native languages and local idiomsRead more