Indian Khichdi | Ideascape Communications

10 Oct 2019

Are comfort foods branding opportunities?

Are comfort foods easier to sell as brands? Do they tap into a rich nostalgic vein and help the brand succeed? What are the challenges marketers face in launching and establishing these brands?Read more

The library that brought great returns
Libraries were not seen as investment vehicles until Kwench, a company started out of Mumbai in 2008 targeted corporate clients to provide a wide range of books delivered straight to their desks at a low investmentRead more
“The high from raising $100 million lasted 10 minutes”
Only a few companies venture into creating fresh markets because execution is complex and profitability depends on creating new processes - that's where Ninjacart operatesRead more
Can you get away with zero marketing?
Some markets are hidden in plain sight. Testing was seen as a necessity, not a business where money could be made. Finding the exact pain point and solving it provided a company with the fuel to grow for 8 years in a row.Read more
Vokal is not a spelling mistake
There's an urgency to cash in on India's new market of internet users coming online. However, they want the interaction to be in their native languages and local idiomsRead more
A Startup for 58% of India
In the heat and dust of India, there are several startups making an attempt to change the dynamics of market creation. They are wrestling against substantial odds but making progress.Read more
A postman connecting the past to the future
When three guys got together in 2014 and wove a mesh for connecting the forces at play on the internet, the results would resonate across the internet - connecting diverse technologies and systems.Read more
What enterprise salespeople never talk about
Most people would draw a blank when they hear the term RFP. Even though it is a trillion dollar process that companies have to plod through. Finding an easier way was the goldmine for RFPIORead more
The boys who are obsessed with batteries
What happens when two young guys try to take on some of the biggest names in the battery business? And deliver technology that promises to upend the energy market. It's still early days...Read more
Did you flinch?
Digital marketing has changed the brand-audience connect. When customers can play a part in the creation and the evolution of brands, they will. The old strategies need a rebootRead more
Cut. Peeled. Squeezed. Sliced. Pressed.
Fruit juice. It can be made at home with a blender and a strainer. So, how do you persuade customers to pay up to 10 times the cost of the fruits and keep them coming back for more. You change what they perceive.Read more