CRED

A philosophy grad tries to build brand CRED

How does a brand build credibility for its offering? What is the ‘magic sauce’ that keeps people coming back for more. A successful entrepreneur tries a repeat of the formula that worked

Portfolio three
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True Biscuit Packaging
TRUE biscuits is a well known brand in South India manufacturing a wide range of biscuits and groceries. The TRUE logo was looking dated and we preserved the character of the brand while modernizing the overall look and feel
Randstad office wall graphics
The Randstad office in Bangalore had to integrate aspects of brand identity and presentation. It is the workplace that defines and exemplifies the company's spaces and builds relationships internally
Rail is the new silk road
Rail journeys have a feel that few other modes of transport have. And countries are expanding their rail networks and linking them to create new trade and commercial opportunities. Interesting times ahead
Why does Bill Gates read?
Libraries were seen as endangered when books moved online and people were seen to read less. However, a company saw the perfect opportunity to build a business in the changed environment
Keyboarding got a lot more interesting
Keyboards haven't changed for decades. Not much anyway. They've gone from wired to wireless and possibly incremental upgrades like bluetooth connectivity and do on. But this one opens up new possibilities
India’s engine for women entrepreneurs
A happy confluence - the rapid expansion of India's telecom network, the explosion of cheaply available data and the price drop of smartphones led to a startup that could redefine women's emancipation in India
The Indian intelligence behind UBER’s AI
One of the giants of the sharing economy, Uber has upended the local taxi business worldwide. Apart from the legislative battles, scaling the technology to keep pace with demand has been a daunting task.
Something’s Tookitaki about this!
Starting out as an adtech player and pivoting to a fast-growing sector, Tookitaki has made big strides in regtech, making anti money laundering detection and transaction monitoring the core
What does a social network for doctors look like?
Several attempts have been made to create a network of doctors. But it took a doctor to understand what would bring practitioners from multiple disciplines on a common platform and become their go-to place for discussions