It seems almost trivial, the way advertising is seen as compared to literary prose. Literature is a higher calling, driven by deeper concepts and the other, by crass commercialism. How can one even be compared to the other, or discussed in the same breath?
It’s tempting to get an email address from the same company that provides your domain hosting. Don’t. The problem is that each mailbox has a low limit – 2, 5 or 10 GB. And in today’s image and video rich world, those limits are quickly reached. You end up having to pay more and more …
Is it time the format of selecting the agency to work with changed? It does not tackle the most essential component – building trust between client and agency, without which great communication cannot happen
President Obama’s election marked the first use of mining voter information and appealing to perfectly targeted sections to influence them through social media. Then, it got weaponised
It isn’t easy to say the right thing when the truth hurts. It’s not just politicians, we’re all guilty of stretching the truth into unrecognizable shapes, especially when there are layers involved