It may look like a news app in multiple Indian languages but it has huge ambitions for the consumption of regional language content in India. And how it executes in future will be crucial to its success
What happens when a global brand collapses but the same brand is alive and well in another country? In this case, India. This is a marketing manager’s worst nightmare.
Why does a little icon on the corner of our mobile phone screens impact our moods? Are we now so dependent on them that a low battery warning makes us anxious and restless?
In a few years, the streaming video market in India has grown at breakneck speed. Channels are being launched and content is being generated at a rate faster than rabbits reproduce. There are confusing but exciting times ahead in India’s OTT market
Finding the right business model to execute on is the first step on a long road for startups. What seems to be the perfect opportunity may just be a mirage. And the real opportunity will only appear after trial and error
It looks like successful brands in 2019 can still be built like they were in the 1980s when the internet and social media did not exist and the only options were press, TV, radio and outdoor advertising
The obsession with market share over growing the market can be detrimental to the future of the company. Any product is only a part of the overall ecosystem and changes in that system need to be understood
Movie actors are brands. That’s why their image becomes a stereotype. It’s their packaging and what audiences love to consume. So, how does an actor cope?
A lot has changed in a couple of decades. The old media commission model still exists but digital spends are changing the landscape of advertising altogether. This is what advertising with a formula looks like
Branding and Marketing are used interchangeably. Branding is about building recognition and connections, marketing explores ways and means to get it done across a range of media by defining customer segments and the outreach to them