brands as friends | Ideascape Communications

05 Aug 2019

Brands are your hanger-on friends

Brand relationships aren’t complicated like the ones between humans. Except for luxury products, they are low maintenance and you can slip in and out of them with ease. Read more

The 100% legal drug delivery business
When you stop to think about it, the size of existing markets right under your nose hits you. But they did not grow big overnight. They made incremental changes that steadily added upRead more
The Hot Tea from Siliguri
In a category that is over 200 years old, how do you build a startup? Yes, distribution online is a possibility but how do you project luxury and a real experience to potential customers?Read more
A 4000-year-old Indian sport hits prime time
A primal sport, Kabaddi has an intense following across India. It needs nothing more than some able-bodied young blood eager to show their prowess and skill in a rough and tumble gameRead more
A matador in the ring. With bulls and bears.
A young Indian company based in the South Indian city of Bangalore has grown to take on the entrenched old guard of stockbrokers in Mumbai - against the oddsRead more
Rewind. Playback. Payback.
Design does not have to look ahead all the time. Sometimes, there is merit in going back to capture the times and traditions of a generation that does not believe in changing completelyRead more
Advertising – the windsock of culture trends
You only have to go through advertisements in newspapers, magazines and television to see the cultural mores and attitudes that underpin a market - and what is acceptable to consumersRead more
The ‘boring’ way to build a billion-dollar company
It's the hard way to build a business - the infrastructure layer. The long gestation periods, the massive capital investments and an ability to persevere are essential.Read more
When a customer wants to give you money, take it!
There is no such thing as an online only or an offline only business. Customers are looking for their interests to be served and happy to avail of services that make it easyRead more
A philosophy grad tries to build brand CRED
How does a brand build credibility for its offering? What is the 'magic sauce' that keeps people coming back for more. A successful entrepreneur tries a repeat of the formula that workedRead more
The Bazaar for Indian images
The stock photography market makes it easy for advertisers to get the image they need at far lower prices that a couple of decades ago. And in India, one brand moved swiftly to dominateRead more