branding

The Video OTT brand wars in India

In a few years, the streaming video market in India has grown at breakneck speed. Channels are being launched and content is being generated at a rate faster than rabbits reproduce. There are confusing but exciting times ahead in India’s OTT market

India reinvents the digital newspaper

Newspapers haven’t really adapted as much as been forced into the digital era. Their existing models have been upended and they have had their brand identities dissolve into social media streams. But one newspaper is bucking the trend