Blog

Did you flinch?

Digital marketing has changed the brand-audience connect. When customers can play a part in the creation and the evolution of brands, they will. The old strategies need a rebootRead more

Blog

Cut. Peeled. Squeezed. Sliced. Pressed.

Fruit juice. It can be made at home with a blender and a strainer. So, how do you persuade customers to pay up to 10 times the cost of the fruits and keep them coming back for more. You change what they perceive.Read more

Blog

The Flipkart Mafia. Chapter 2.

A new set of entrepreneurs is redefining India’s virtual infrastructure. Enabling small businesses to transact and scale – a model very different from what the US and China have builtRead more

Blog

Walmart’s India BOGO

In a few momentous years, India has built one of the most advanced real time payment systems in the world, integrating banks and financial institutions into a complex mix to enable digital payments at speedRead more

Blog

The Hot Tea from Siliguri

In a category that is over 200 years old, how do you build a startup? Yes, distribution online is a possibility but how do you project luxury and a real experience to potential customers?Read more