branding | Ideascape Communications

06 Jun 2019

Content Vs Copywriting- what’s the difference?

It seems almost trivial, the way advertising is seen as compared to literary prose. Literature is a higher calling, driven by deeper concepts and the other, by crass commercialism. How can one even be compared to the other, or discussed in the same breath?Read more

Tackling the riddle of internal communications
Internal communication is a crucial part of creating and establishing company culture. The attention paid to it is sporadic and intermittent. That's also because defining internal communication objectives and implementing them is a daunting taskRead more
What Marketing Managers should learn from Mary Meeker
Mary Meeker's Internet Trends Report is eagerly awaited by every industry head as each of the developments has a bearing on how businesses are evolving in a highly networked society. In a sense, it is a moving chronicle of the times we live in and helps us to understand how the changes impact countries and […]
The 24-hour advertising channel
At one time, it would have seemed impossible - having an online channel with only ads playing on it. But when you consider the rationale and the purpose for which it was created, it is a perfectly logical extensionRead more
Are you working for Google? Or Facebook? You may be!
Content needs distribution to reach the largest number of people at the lowest cost. And that's what both Google and Facebook do. But they now find themselves in a difficult situation. The side-effects of 'Free' have come back to haunt the platforms with consequences that could not have been anticipated.Read more
Content Vs Copywriting- what’s the difference?
It seems almost trivial, the way advertising is seen as compared to literary prose. Literature is a higher calling, driven by deeper concepts and the other, by crass commercialism. How can one even be compared to the other, or discussed in the same breath?Read more
Vertical Video for marketing- the way to go?
Are vertical videos going to be the next wave in marketing? Looking at the way smartphones now dominate our lives, it seems perfectly natural to plan videos to be shot and made in the vertical format specifically for smartphone viewing.Read more
Are Video brochures still relevant?
Video brochures are the old style of promoting products and have largely lost relevance in today’s video oriented market. They comprise of an autoplay video panel embedded inside a jacket with accompanying text and visuals – that’s essentially the format. Much like the DVDs and CDs from a couple of decades ago. Any upgrades in […]
Video Marketing? Don’t stop with Fiverr
Using video for marketing seems to be daunting because of the costs involved. And a workflow that has not been established within the company - either for producing videos or integrating it into the marketing and sales process. But there's no doubt that video can make a big differenceRead more
How to write a clear Merchandising brief
Merchandising is given a small percentage of attention in the overall advertising and communication strategy. Even though it brings potential customers face to face with brands in an environment where the sale can happen immediately Read more
How to write a creative brief for a brochure
Writing a brief for each piece of work commissioned is normally a form-filling exercise. While that is easiest to follow, we need to understand that it has to keep the prospect's interest in mind, if it has to make an impression on them Read More...Read more