Blog

How Swiggy cuts through the clutter

Food delivery in India has many players but one of them has taken a big lead, both in terms of mindshare and market share. Swiggy also crested the wave in India just as the market was hotting upRead more

Blog

Change the Agency Pitch

Is it time the format of selecting the agency to work with changed? It does not tackle the most essential component – building trust between client and agency, without which great communication cannot happenRead more