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The 24-hour advertising channel

At one time, it would have seemed impossible – having an online channel with only ads playing on it. But when you consider the rationale and the purpose for which it was created, it is a perfectly logical extension

Are you working for Google? Or Facebook? You may be!

Content needs distribution to reach the largest number of people at the lowest cost. And that’s what both Google and Facebook do. But they now find themselves in a difficult situation. The side-effects of ‘Free’ have come back to haunt the platforms with consequences that could not have been anticipated.