Does your battery make you happy?
Why does a little icon on the corner of our mobile phone screens impact our moods? Are we now so dependent on them that a low battery warning makes us anxious and restless?
advertising
The Video OTT brand wars in India
In a few years, the streaming video market in India has grown at breakneck speed. Channels are being launched and content is being generated at a rate faster than rabbits reproduce. There are confusing but exciting times ahead in India’s OTT market
Shuttl – The bus service for car people
Finding the right business model to execute on is the first step on a long road for startups. What seems to be the perfect opportunity may just be a mirage. And the real opportunity will only appear after trial and error
India reinvents the digital newspaper
Newspapers haven’t really adapted as much as been forced into the digital era. Their existing models have been upended and they have had their brand identities dissolve into social media streams. But one newspaper is bucking the trend
India’s No. 1 deodorant brand doesn’t have a website
It looks like successful brands in 2019 can still be built like they were in the 1980s when the internet and social media did not exist and the only options were press, TV, radio and outdoor advertising
The Industrialization of Advertising
A lot has changed in a couple of decades. The old media commission model still exists but digital spends are changing the landscape of advertising altogether. This is what advertising with a formula looks like
The ‘Good Old Days’ of Advertising
As compared to a few decades ago, the number of ads people see everyday is in the thousands. How do you make contact and an impression is what brands wrestle with every day
Ferrari’s Instagram clash
It seemed like another image on an Instagram feed. But it had been carefully cropped for a brand aspiring to reach another level in the marketing journey. Charges and counter charges flew
Brands are your hanger-on friends
Brand relationships aren’t complicated like the ones between humans. Except for luxury products, they are low maintenance and you can slip in and out of them with ease.
Talking Infographics
Infographics have the power to communicate concepts better than words can. They can be used to explain abstract concepts, simplify technical processes and break dense information into comprehensible pieces