Digital marketing has changed the brand-audience connect. When customers can play a part in the creation and the evolution of brands, they will. The old strategies need a rebootRead more
The 100% legal drug delivery business
When you stop to think about it, the size of existing markets right under your nose hits you. But they did not grow big overnight. They made incremental changes that steadily added upRead more
A 4000-year-old Indian sport hits prime time
A primal sport, Kabaddi has an intense following across India. It needs nothing more than some able-bodied young blood eager to show their prowess and skill in a rough and tumble gameRead more
Rewind. Playback. Payback.
Design does not have to look ahead all the time. Sometimes, there is merit in going back to capture the times and traditions of a generation that does not believe in changing completelyRead more
Advertising – the windsock of culture trends
You only have to go through advertisements in newspapers, magazines and television to see the cultural mores and attitudes that underpin a market – and what is acceptable to consumersRead more
When a customer wants to give you money, take it!
There is no such thing as an online only or an offline only business. Customers are looking for their interests to be served and happy to avail of services that make it easyRead more
The Bazaar for Indian images
The stock photography market makes it easy for advertisers to get the image they need at far lower prices that a couple of decades ago. And in India, one brand moved swiftly to dominateRead more
What’s the opposite of IKEA? Chumbak!
An Indian brand has a completely different aesthetic from the Scandinavian brand popular worldwide. Chumbak remains true to its roots and the designs it creates are vibrant and quirkyRead more
In India, Thomas Cook is alive and well
What happens when a global brand collapses but the same brand is alive and well in another country? In this case, India. This is a marketing manager’s worst nightmare. Read more
Does your battery make you happy?
Why does a little icon on the corner of our mobile phone screens impact our moods? Are we now so dependent on them that a low battery warning makes us anxious and restless?Read more