Glance – the camel in the apps marketplace
Glance is a slick new player in the content marketplace. But what differentiates it is the pathway it has chosen to get to users – the mobile lock screen. Making it an interesting new player
Glance is a slick new player in the content marketplace. But what differentiates it is the pathway it has chosen to get to users – the mobile lock screen. Making it an interesting new player
Digital marketing has changed the brand-audience connect. When customers can play a part in the creation and the evolution of brands, they will. The old strategies need a reboot
When you stop to think about it, the size of existing markets right under your nose hits you. But they did not grow big overnight. They made incremental changes that steadily added up
A primal sport, Kabaddi has an intense following across India. It needs nothing more than some able-bodied young blood eager to show their prowess and skill in a rough and tumble game
Design does not have to look ahead all the time. Sometimes, there is merit in going back to capture the times and traditions of a generation that does not believe in changing completely
You only have to go through advertisements in newspapers, magazines and television to see the cultural mores and attitudes that underpin a market – and what is acceptable to consumers
There is no such thing as an online only or an offline only business. Customers are looking for their interests to be served and happy to avail of services that make it easy
The stock photography market makes it easy for advertisers to get the image they need at far lower prices that a couple of decades ago. And in India, one brand moved swiftly to dominate
An Indian brand has a completely different aesthetic from the Scandinavian brand popular worldwide. Chumbak remains true to its roots and the designs it creates are vibrant and quirky
What happens when a global brand collapses but the same brand is alive and well in another country? In this case, India. This is a marketing manager’s worst nightmare.