Blog

The Bazaar for Indian images

The stock photography market makes it easy for advertisers to get the image they need at far lower prices that a couple of decades ago. And in India, one brand moved swiftly to dominateRead more

Blog

The Video OTT brand wars in India

In a few years, the streaming video market in India has grown at breakneck speed. Channels are being launched and content is being generated at a rate faster than rabbits reproduce. There are confusing but exciting times ahead in India’s OTT marketRead more

Blog

Shuttl – The bus service for car people

Finding the right business model to execute on is the first step on a long road for startups. What seems to be the perfect opportunity may just be a mirage. And the real opportunity will only appear after trial and errorRead more

Blog

India reinvents the digital newspaper

Newspapers haven’t really adapted as much as been forced into the digital era. Their existing models have been upended and they have had their brand identities dissolve into social media streams. But one newspaper is bucking the trendRead more

Blog

The Industrialization of Advertising

A lot has changed in a couple of decades. The old media commission model still exists but digital spends are changing the landscape of advertising altogether. This is what advertising with a formula looks likeRead more