There is no such thing as an online only or an offline only business. Customers are looking for their interests to be served and happy to avail of services that make it easyRead more
The Bazaar for Indian images
The stock photography market makes it easy for advertisers to get the image they need at far lower prices that a couple of decades ago. And in India, one brand moved swiftly to dominateRead more
What’s the opposite of IKEA? Chumbak!
An Indian brand has a completely different aesthetic from the Scandinavian brand popular worldwide. Chumbak remains true to its roots and the designs it creates are vibrant and quirkyRead more
In India, Thomas Cook is alive and well
What happens when a global brand collapses but the same brand is alive and well in another country? In this case, India. This is a marketing manager’s worst nightmare. Read more
Does your battery make you happy?
Why does a little icon on the corner of our mobile phone screens impact our moods? Are we now so dependent on them that a low battery warning makes us anxious and restless?Read more
The Video OTT brand wars in India
In a few years, the streaming video market in India has grown at breakneck speed. Channels are being launched and content is being generated at a rate faster than rabbits reproduce. There are confusing but exciting times ahead in India’s OTT marketRead more
Shuttl – The bus service for car people
Finding the right business model to execute on is the first step on a long road for startups. What seems to be the perfect opportunity may just be a mirage. And the real opportunity will only appear after trial and errorRead more
India reinvents the digital newspaper
Newspapers haven’t really adapted as much as been forced into the digital era. Their existing models have been upended and they have had their brand identities dissolve into social media streams. But one newspaper is bucking the trendRead more
India’s No. 1 deodorant brand doesn’t have a website
It looks like successful brands in 2019 can still be built like they were in the 1980s when the internet and social media did not exist and the only options were press, TV, radio and outdoor advertisingRead more
The Industrialization of Advertising
A lot has changed in a couple of decades. The old media commission model still exists but digital spends are changing the landscape of advertising altogether. This is what advertising with a formula looks likeRead more
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