Infographics have the power to communicate concepts better than words can. They can be used to explain abstract concepts, simplify technical processes and break dense information into comprehensible piecesRead more
The launch of a new apple
Both fit into the palm of the hand. One of them is millions of years old while the other is of more recent vintage. What does it take to create a brand from what is seen as a commodity?Read more
Will Quibi be Queen bee?
Video content for the mobile is the hottest emerging area of growth. There is user-generated content and video which is being curated and produced. Quibi wants to be the leader of the pack by assembling a star studded line up of producers and creatorsRead more
Is Marketing Branding? Or the other way around?
Branding and Marketing are used interchangeably. Branding is about building recognition and connections, marketing explores ways and means to get it done across a range of media by defining customer segments and the outreach to themRead more
Indian brands using chatbots
Chatbots are a fairly recent development, the result of all the hype around machine learning and AI. But what is the picture on the ground? How are brands using chatbots to drive different aspects of their business?Read more
The ‘Post-it’ local brands
Only a limited set of brands make it to the inner circle of a customer’s mind. The process is linked to several aspects of memories, events and relationships,and which brands have limited access to. Read more
Word of Mouth Marketing is overrated
In the world of branding, Word Of Mouth has mythical status. It is routinely dropped in conversations and stories of how brands have established a large base with minimal spends are just that – stories!Read more
Why should your new brand exist?
The old paradigms of Unique Selling Proposition don’t apply to a whole range of products anymore. The reasons to launch a new brand have to be determined. And if you look hard enough, customers will tell you what they like through behavior and on social media, not surveysRead more
Tackling the riddle of internal communications
Internal communication is a crucial part of creating and establishing company culture. The attention paid to it is sporadic and intermittent. That’s also because defining internal communication objectives and implementing them is a daunting taskRead more
What Marketing Managers should learn from Mary Meeker
Mary Meeker’s Internet Trends Report is eagerly awaited by every industry head as each of the developments has a bearing on how businesses are evolving in a highly networked society. In a sense, it is a moving chronicle of the times we live in and helps us to understand how the changes impact countries and societyRead more