There’s an urgency to cash in on India’s new market of internet users coming online. However, they want the interaction to be in their native languages and local idiomsRead more
A Startup for 58% of India
In the heat and dust of India, there are several startups making an attempt to change the dynamics of market creation. They are wrestling against substantial odds but making progress.Read more
A postman connecting the past to the future
When three guys got together in 2014 and wove a mesh for connecting the forces at play on the internet, the results would resonate across the internet – connecting diverse technologies and systems.Read more
What enterprise salespeople never talk about
Most people would draw a blank when they hear the term RFP. Even though it is a trillion dollar process that companies have to plod through. Finding an easier way was the goldmine for RFPIORead more
The boys who are obsessed with batteries
What happens when two young guys try to take on some of the biggest names in the battery business? And deliver technology that promises to upend the energy market. It’s still early days…Read more
Did you flinch?
Digital marketing has changed the brand-audience connect. When customers can play a part in the creation and the evolution of brands, they will. The old strategies need a rebootRead more
Cut. Peeled. Squeezed. Sliced. Pressed.
Fruit juice. It can be made at home with a blender and a strainer. So, how do you persuade customers to pay up to 10 times the cost of the fruits and keep them coming back for more. You change what they perceive.Read more
The Flipkart Mafia. Chapter 2.
A new set of entrepreneurs is redefining India’s virtual infrastructure. Enabling small businesses to transact and scale – a model very different from what the US and China have builtRead more
Walmart’s India BOGO
In a few momentous years, India has built one of the most advanced real time payment systems in the world, integrating banks and financial institutions into a complex mix to enable digital payments at speedRead more
When did you last buy a magazine?
The newsstands on every street were the abiding symbol of legacy publishing. As magazines move into the digital realm, will they continue to be as popular. Or will they fade away?Read more