Ugly is beautiful

Prepare for some truly surprising findings from a dating site OK Cupid –

  1. The more men disagree about a woman’s looks, the more they end up liking her
  2. Guys tend to ignore girls who are merely cute
  3. Having some men think she’s ugly actually works in the woman’s favour

What’s going on here? Beauty alone is not enough to make a woman interesting. It’s how other men see it that make her more, or less desirable. Is Katrina Kaif prettier than Aishwarya Rai? That’s a matter of conjecture. Angelina Jolie’s lips are seen as her strongest feature – the pout has become her claim to fame. And it could easily have gone the other way – that her lips are so huge, they are ugly. Salma Hayek’s eyebrows are the reason her looks are arresting as well – and today, most women trim their eyebrows to a thin line.

Apparently, it isn’t enough to be cute. Women get to be interesting when they play up a feature that polarises men. While she turns off a few, she becomes far more attractive to another set of men. Dating sites are pushing the envelope on figuring out how to make their business models more effective. The data they provide is proving to bust quite a few myths about the way relationships are formed and sustained.