Blog

Can you get away with zero marketing?

Some markets are hidden in plain sight. Testing was seen as a necessity, not a business where money could be made. Finding the exact pain point and solving it provided a company with the fuel to grow for 8 years in a row.Read more

Blog

Vokal is not a spelling mistake

There’s an urgency to cash in on India’s new market of internet users coming online. However, they want the interaction to be in their native languages and local idiomsRead more

Blog

A Startup for 58% of India

In the heat and dust of India, there are several startups making an attempt to change the dynamics of market creation. They are wrestling against substantial odds but making progress.Read more

Blog

Did you flinch?

Digital marketing has changed the brand-audience connect. When customers can play a part in the creation and the evolution of brands, they will. The old strategies need a rebootRead more

Blog

Cut. Peeled. Squeezed. Sliced. Pressed.

Fruit juice. It can be made at home with a blender and a strainer. So, how do you persuade customers to pay up to 10 times the cost of the fruits and keep them coming back for more. You change what they perceive.Read more

Blog

The Flipkart Mafia. Chapter 2.

A new set of entrepreneurs is redefining India’s virtual infrastructure. Enabling small businesses to transact and scale – a model very different from what the US and China have builtRead more

Blog

Walmart’s India BOGO

In a few momentous years, India has built one of the most advanced real time payment systems in the world, integrating banks and financial institutions into a complex mix to enable digital payments at speedRead more