Word of Mouth Marketing is overrated

In the world of branding, Word Of Mouth has mythical status. It is routinely dropped in conversations and stories of how brands have established a large base with minimal spends are just that – stories!Read more


Why should your new brand exist?

The old paradigms of Unique Selling Proposition don’t apply to a whole range of products anymore. The reasons to launch a new brand have to be determined. And if you look hard enough, customers will tell you what they like through behavior and on social media, not surveysRead more


Tackling the riddle of internal communications

Internal communication is a crucial part of creating and establishing company culture. The attention paid to it is sporadic and intermittent. That’s also because defining internal communication objectives and implementing them is a daunting taskRead more


What Marketing Managers should learn from Mary Meeker

Mary Meeker’s Internet Trends Report is eagerly awaited by every industry head as each of the developments has a bearing on how businesses are evolving in a highly networked society. In a sense, it is a moving chronicle of the times we live in and helps us to understand how the changes impact countries and societyRead more


The 24-hour advertising channel

At one time, it would have seemed impossible – having an online channel with only ads playing on it. But when you consider the rationale and the purpose for which it was created, it is a perfectly logical extensionRead more


Are you working for Google? Or Facebook? You may be!

Content needs distribution to reach the largest number of people at the lowest cost. And that’s what both Google and Facebook do. But they now find themselves in a difficult situation. The side-effects of ‘Free’ have come back to haunt the platforms with consequences that could not have been anticipated.Read more


Content Vs Copywriting- what’s the difference?

It seems almost trivial, the way advertising is seen as compared to literary prose. Literature is a higher calling, driven by deeper concepts and the other, by crass commercialism. How can one even be compared to the other, or discussed in the same breath?Read more


Vertical Video for marketing- the way to go?

Are vertical videos going to be the next wave in marketing? Looking at the way smartphones now dominate our lives, it seems perfectly natural to plan videos to be shot and made in the vertical format specifically for smartphone viewing.Read more


Are Video brochures still relevant?

Video Brochures are an appendage

Video brochures are the old style of promoting products and have largely lost relevance in today’s video oriented market.

They comprise of an autoplay video panel embedded inside a jacket with accompanying text and visuals – that’s essentially the format. Much like the DVDs and CDs from a couple of decades ago. Any upgrades in a company’s product line or product features and the brochures become obsolete

Higher resolution screens are more expensive, so the tradeoff is VHS quality video and sound from tinny micro speakers. And at a cost of $30-40 per brochure the economics don’t make much sense. This is in addition to the cost of making the video, which is not included.

In the age of YouTube, Vimeo and Wistia, the existence of video brochures is quaint – like vinyl records vs streaming music.

Should you still be using video brochures to promote your brand? It depends on whether your product range changes from time to time or remains steady over the years. Another justification is when your products are distributed in countries with low internet bandwidth – and online video may not be a suitable option.

What are the alternatives for brand promotions?

Smart phones are a good way to transfer video to customers at exhibition stalls and events through Bluetooth or WiFi. All that you will miss is the jacket. Upgrades to your product line are no problem either.

Thumb drives are a little more expensive, but because they are reusable, customers will be happy to get a thumb drive for free. And with your brand embossed on the drive, you can ensure recall every time the customer uses the drive.

Take a look at the markets you are in to see how product videos are distributed. You will certainly get ideas on how to bundle video through informal but established channels.

So, how can you make the transition? There are other options – Facebook, Google, WhatsApp, and Skype, all have the ability to transmit low and hi-res video. It will reach customers on easy to access channels and they can view the videos time and again at their leisure.

Essentially changing the way you distribute video will help you reach customers at a lower cost – and ultimately, increase your profits

Take a look at some of the explainer videos we have produced for our clients.

Why should you switch?

The biggest issue with video brochures is the absence of any data on customer engagement. You won’t know if your customers watched the video at all and acted on it.

With an online video channel, you’ll get data on a continuing basis.

You can introduce Calls To Action (CTAs) to get customers to place orders or ask you for more information. And reach new customers by promoting your products online.

The money you spend on producing 100-200 copies of brochures can be used to attract new customers, by promoting your videos online

And creating video productions for video marketing can increase both – interest in your product range and comprehension of your products. Since the world seems to be prefer watching over reading any day!


Video Marketing? Don’t stop with Fiverr

Using video for marketing seems to be daunting because of the costs involved. And a workflow that has not been established within the company – either for producing videos or integrating it into the marketing and sales process. But there’s no doubt that video can make a big differenceRead more