Ideascape Portfolio

The client - CADD Centre is Asia's biggest network of skill training provider in Computer Aided Design (CAD), Computer Aided Engineering (CAE) The challenge - They ran an annual contest for Engineers called Imagineer which challenged potential engineers to come up with innovative design solutions. The client was finding it hard to garner interest and entries for this competition. The solution - We created an innovative social media campaign - asking students to upload their designs on their social media pages and encouraging likes. This generated more interest in the contest and from 300+ entries in the previous years the number of entires shot up to 3000 the year we started the campaign and close to 6000 the following year. The contest has grown from strength to strength since then.

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