Blog

Are Video brochures still relevant?

The video brochure is a bit like paging. Or the fax machine. Still useful for certain conditions and in certain environments but not optimal. So, where are they still being used and distributed?Read more

Blog

Video Marketing? Don’t stop with Fiverr

Using video for marketing seems to be daunting because of the costs involved. And a workflow that has not been established within the company – either for producing videos or integrating it into the marketing and sales process. But there’s no doubt that video can make a big differenceRead more

Blog

How to write a clear Merchandising brief

Merchandising is given a small percentage of attention in the overall advertising and communication strategy. Even though it brings potential customers face to face with brands in an environment where the sale can happen immediately Read more

Blog

How to write a creative brief for a brochure

Writing a brief for each piece of work commissioned is normally a form-filling exercise. While that is easiest to follow, we need to understand that it has to keep the prospect’s interest in mind, if it has to make an impression on them
Read more

Blog

Supercharge your creative brief

Getting effective creative work is not simple. The agency handling it has to understand the rhythms of your business and you have to provide insights about your customers and how they react and respond. The best client-agency relationships are built on collaboration, not judgementRead more

Blog

Customized Promotional Products

A little more thought into how you can interact with visitors at an event will go much further than mere handouts. Yes, exhibitions and events can be chaotic but you have to think through the chaosRead more