Illustrations

Behind the New York Times 10th year in Ideas

The traditional album format for presenting an annual list has evolved. This year’s list ideas have given way to a format where an entire window of text headlines drops down to reveal the article below when a headline is clicked on. There are videos that depict practically each section, driving the notion that most people view rather than read.

It also tackles a tricky problem for designers. How do you get people to see the whole picture, especially when it has several elements? In most cases when it comes to showing log lists of ‘Best of’s’… the design has been linear, except that one could click anywhere on the line. Here, there is a concerted effort to engage, present the information as an overview and be able to quickly drill down to see what one is primarily interested in.

I have a feeling that a lot of designers are going to be using this for the presentation of information in a format that keeps people on the page longer rather than click to go to the next level. Helps your search engine scores and the amount of time spent on a page, especially when one doesn’t have to navigate away from it.