Ever since getting an Android phone, I have started downloading a lot more applications, using it to check mail and updating to-do lists. It never happened with my earlier phones. There is a comfort that touch screens provide. Zooming in and out of web pages means that you can increase type sizes to legible levels and scroll. However, I would never be comfortable reading a book on the screen space of the phone. I also notice that scrolling horizontally across phones is easy but on the PC with a mouse, vertical is the only comfortable way.
That makes it a lot more difficult for designers who have to ensure consistency in design across media. It was easier when media was classified into clearly divided containers – press, TV, radio and so on. To assemble text, pictures, video, and audio on the same page poses considerable challenges. Television screens, especially the current flat ones have a movie aspect ratio. It looks bad when a web page is squeezed vertically. Pictures scrunch up, lines and columns look wayward.
However, there are people doing notable work in resolving the issues that come up. I found The Mag+ concept from a design firm called Berg revealing. The insight of using a horizontal river of content as opposed to a stack in the case of a book underlines the fundamental difference between designing for the virtual space and the real one. Another post by Craig Mod on how ebooks and tablets will define the reading experience provides simple clarity.
This is what designers should be reading rather than putting the same elements together as they have been for years.