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  1. Facebook 'Likes' are handclaps

    Category: Matching tags: Social Media,brands,Red Bull,BP America,engagement,Facebook

    ... metric of engagement. Imagine you were a speaker at a convention. And at the end of your talk, the audience claps politely. They 'liked' your speech. But how many were truly influenced? How many were ...
    Sunday, 07 October 2012
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