Search Keyword branding Total: 10 results found.

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  1. Obama's Election and The Syrian Civil War

    Category: Matching tags: US Election,Romney,Obama,Social Media,communication,branding,Syria civil war

    We're accelerating faster than we know it. Technology is uncovering the genetic code and just as quickly, someone tries to manipulate it to create a virus. As we get better at using and deploying technology, ...
    Monday, 19 November 2012
  2. Making cool look stupid

    Category: Matching tags: Times Of India,The Hindu TOI,competitive ads,Cool,Samsung,branding,Apple,advertising,communication

    How do you assault a brand image that is the very essence of cool? Where the brand only has to get an unfavourable review for its acolytes to jump to its defence and flame the reviewer. I am speaking ...
    Thursday, 26 January 2012
  3. Which side do you part your hair?

    Category: Matching tags: inverse,Abraham Lincoln,Mirror effect,communication strategy,branding,advertising,radiolab

    ... matters is not just what you say. Every gesture, every pause, every little colour coding and prop in the frame is carefully placed in order to stay on message. The laws of branding and advertising are ...
    Tuesday, 24 January 2012
  4. Election Campaign or Product Launch

    Category: Matching tags: shopping lists,Barack Obama,swing voters,product launch,consumer behavior,microlistening,President,election campaign,branding,advertising

    With each successive election campaign, the difference between selling a product and a President is getting a little blurrier. Democracy used to be about policies and ideologies. But it now looks like ...
    Sunday, 22 January 2012
  5. Should your advertising be memorable? Or persuasive?

    Category: Matching tags: Colgate,persuasive,memorable,branding,advertising,communication

    Dumb question? After all, who tries to create boring advertising? Well, a lot of agencies try creating memorable advertising and end up with boring. Memorable is defined as what customers can remember. ...
    Thursday, 19 January 2012
  6. Creating Brands Vs. Phenomenons

    Category: Matching tags: Windows,Nike,Phenomenon,Justin Bieber,Coke,branding,brands,Apple,advertising

    Coke is a brand. Justin Bieber is a phenomenon. Nike is a brand. Mystery Guitar Man is a phenomenon. Do you see a difference? It is a pretty big one. A brand is built deliberately over several years and ...
    Tuesday, 17 January 2012
  7. The Gold Plated Dosa

    Category: Matching tags: advertising,branding,dosa,gold plated,hotel

    In a bid to differentiate its menu, a restaurant in Bangalore offers the 'Gold Plated Dosa' at a pricey Rs. 1011/- (There's some numerology at work here!). That's about fifteen to twenty times the price ...
    Thursday, 12 January 2012
  8. The measure of Attention

    Category: Matching tags: Ning,Ravelry,interest groups,social networks,branding,brands,attention

    Seth Godin perceived that we had transited from the manufacturing and services economy to what he defined as the 'Attention Economy'. He correctly deduced that the interest in a brand is driven by the ...
    Saturday, 08 October 2011
  9. Blog

    Category: Matching tags: communication,advertising,blog,design,marketing,brands,branding

    Tuesday, 14 December 2010
  10. Press Advertisements

    Category: Matching tags: brands,branding,press advertising,impact,communication strategy

    Tuesday, 15 June 2010
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