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Search Keyword advertising Total: 18 results found.

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  1. Bread, Butter and the Media

    Category: Matching tags: bread,butter,media,communication,advertising,design,distraction

    ... of loaves and slices mount, it becomes one of the hardest jobs to do. Which is the story of how media companies became the force they are in today's advertising environment. We've gone from a few loaves ...
    Wednesday, 05 September 2012
  2. Too much of a good thing

    Category: Matching tags: American Airlines,Groupon,discounts,marketing,advertising

    One of the things that advertisers and marketers frequently wrestle with are the offers and discounts to be given to customers. How much? How often? What are the ways to reward the most loyal customers ...
    Wednesday, 09 May 2012
  3. Making cool look stupid

    Category: Matching tags: Times Of India,The Hindu TOI,competitive ads,Cool,Samsung,branding,Apple,advertising,communication

    How do you assault a brand image that is the very essence of cool? Where the brand only has to get an unfavourable review for its acolytes to jump to its defence and flame the reviewer. I am speaking ...
    Thursday, 26 January 2012
  4. Which side do you part your hair?

    Category: Matching tags: inverse,Abraham Lincoln,Mirror effect,communication strategy,branding,advertising,radiolab

    ... matters is not just what you say. Every gesture, every pause, every little colour coding and prop in the frame is carefully placed in order to stay on message. The laws of branding and advertising are ...
    Tuesday, 24 January 2012
  5. Election Campaign or Product Launch

    Category: Matching tags: shopping lists,Barack Obama,swing voters,product launch,consumer behavior,microlistening,President,election campaign,branding,advertising

    With each successive election campaign, the difference between selling a product and a President is getting a little blurrier. Democracy used to be about policies and ideologies. But it now looks like ...
    Sunday, 22 January 2012
  6. Should your advertising be memorable? Or persuasive?

    Category: Matching tags: Colgate,persuasive,memorable,branding,advertising,communication

    Dumb question? After all, who tries to create boring advertising? Well, a lot of agencies try creating memorable advertising and end up with boring. Memorable is defined as what customers can remember. ...
    Thursday, 19 January 2012
  7. The funny thing about change

    Category: Matching tags: launch,minds,opinions,change,brands,advertising

    We change our clothes twice a day. We change more channels than we watch. We change our mind about what to order on the menu in a restaurant about 10 times in a minute. We change our hairstyle and we ...
    Wednesday, 18 January 2012
  8. Creating Brands Vs. Phenomenons

    Category: Matching tags: Windows,Nike,Phenomenon,Justin Bieber,Coke,branding,brands,Apple,advertising

    Coke is a brand. Justin Bieber is a phenomenon. Nike is a brand. Mystery Guitar Man is a phenomenon. Do you see a difference? It is a pretty big one. A brand is built deliberately over several years and ...
    Tuesday, 17 January 2012
  9. The Riddle in Retail

    Category: Matching tags: sales,brands,merchandise,advertising,training

    ... cannot pronounce the names of several brands stocked in the store, especially the ones of recent origin. So when advertising does draw an interested customer, its quite likely that the store sales person ...
    Friday, 13 January 2012
  10. The Gold Plated Dosa

    Category: Matching tags: advertising,branding,dosa,gold plated,hotel

    ... hotel entrepreneur has got himself quite a bit of media attention and free advertising by charging some rich airheads a lot of money for a simple pleasure. Mark Twain's story of the boy who got all his ...
    Thursday, 12 January 2012
  11. Mumbai Aura

    Category: Matching tags: Aura,advertising,photography,Mumbai,aerial

    I remember an ad from the 'Black Book', the one that used to be the reference for all advertising agencies in the 80s and 90s before the internet made all stock searches a lot easier. A photographer had ...
    Saturday, 19 November 2011
  12. A 2 minute window

    Category: Matching tags: Brand Choice,preferences,communication,advertising,benefit statement,positioning,feedback,customer insights

    ... not look at themselves in the mirror and fantasise that they are looking a year younger. Not in the real world. But in the advertising world, yes. So, the only rational explanation for this is that advertising ...
    Friday, 04 November 2011
  13. Glamour in Advertising? What's that?

    Category: Matching tags: advertising,commercial,shooting,models,glamour,20 second

    Everyone thinks advertising film shoots are glamorous affairs but the truth is, all the glamour is within the frame. If you saw the contortions that light guys go through to keep the lights in the right ...
    Saturday, 24 September 2011
  14. Growing the rapid weight loss market

    Category: Matching tags: BJP,Nitin Gadkari,Atal Behari Vajpayee,Market growth,communication,weight loss,advertising

    Morbid obesity is now on the rise in India and acquiring proportions of an epidemic. Over 5% of India's population is obese, an unwelcome side effect of our growing prosperity. This puts a lot of stress ...
    Sunday, 18 September 2011
  15. The Steve Jobs moment

    Category: Matching tags: advertising,Apple,Steve Jobs,computing,communication

    ... has been the magician who impacted our daily lives, like Ford transformed personal transportation. He had an instinctive feel for what would work in advertising as well. The 1984 launch of the Mac placed ...
    Tuesday, 06 September 2011
  16. Does advertising corrupt?

    Category: Matching tags: luxury,corruption,advertising,media,communication,Anna Hazare

    ... we own and lust for, rather than what we believe and work towards. Soothed by the advertising images of happy families where worry is a pimple in the mirror, not whether there's a roof over our heads, ...
    Thursday, 25 August 2011
  17. Smart? Oh, please!

    Category: Matching tags: grids,washing machines,smart,phones,advertising

    ... achievement. But to label it smart is to take a gurgling one year old and pretend he's Einstein. Being in advertising, I plead guilty. How do you come up with a description of a feature that people can ...
    Wednesday, 24 August 2011
  18. Blog

    Category: Matching tags: communication,advertising,blog,design,marketing,brands,branding

     
    Tuesday, 14 December 2010
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