Search Keyword Apple Total: 4 results found.

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  1. Making cool look stupid

    Category: Matching tags: Times Of India,The Hindu TOI,competitive ads,Cool,Samsung,branding,Apple,advertising,communication

    ... of course of Apple. For decades now, it has stayed at the pinnacle of cool, scorning all attempts to dethrone it. Even though they have sold millions of the same assembly line products, they have managed, ...
    Thursday, 26 January 2012
  2. Creating Brands Vs. Phenomenons

    Category: Matching tags: Windows,Nike,Phenomenon,Justin Bieber,Coke,branding,brands,Apple,advertising

    ... building a brand in the minds of its potential customers. You can throw this reasoning back at me and say that Windows is a brand. Apple is a phenomenon. Right. The same rules apply. Apple is the only ...
    Tuesday, 17 January 2012
  3. Kindle Fire - Tablet or Shopping Cart?

    Category: Matching tags: virtual shop,tablet,shopping cart,Kindle Fire,iPad,Amazon,Apple,music,ebook

    ... for books or browse the catalogue of products. Apple led the way to defining the online store experience where the tablet became the vehicle for consuming content and paying for apps or games. It's just ...
    Monday, 21 November 2011
  4. The Steve Jobs moment

    Category: Matching tags: advertising,Apple,Steve Jobs,computing,communication

    ... audio visuals. This was in the mid 80s. The first time I saw an Apple Mac was when a close friend Sankaran Nampoothiri, imported some of the earliest Apple Macs in the late 80s for desktop publishing at ...
    Tuesday, 06 September 2011
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